Walkers wants to use the power of humour to get young adults to stop bottling up their feelings.
It is easier to talk about your feelings and to be honest if someone else leads by example.
AIR IT OUT - Walkers poke fun at themselves by opening up the conversation about all the air in their crisp bags and partnering up with CALM to get young adults to air out their feelings
Tweets to kick off the campaign and spark conversation by spreading the
message about honesty. We’re encouraging people to share their videos when
they pop their Walkers crisp bags and in return we’ll donate 50p to CALM.
Instagram stories to highlight the purpose behind popping the crisp bags and that people should #AirItOut and talk about how they are really feeling.
To take this even further as part of the air it out initiative, Walkers will change all their packaging to see-through, so the customer can see exactly how many crisps there is in each bag.
We are being transparent, now it's your turn.