Print adverts

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B&M

PROBLEM: It is time consuming  to go to different stores in order to get everything you need

INSIGHT: At B&M people can get all their random necessities in one place.

SOLUTION: Have it all

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These OOH print adverts are highlighting the wide range of products that B&M sells by using their iconic '&' sign as a key feature that repeats itself throughout the whole campaign.
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We wanted to showcase B&Ms wide random range visually by morphing two unusual items together.  

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To take the campaign to social and engage with our audience we want to do a giveaway where

we're asking the public to show their most random shopping basket they've had in order  win a

£10 voucher at B&M, and remind them that at B&M they can have it all for less.