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B&M

PROBLEM: It is time consuming  to go to different stores in order to get everything you need. 

INSIGHT: At B&M you can get all your necessities in one place.

SOLUTION: Have it all

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We wanted to showcase B&Ms wide range visually by morphing two unusual items together.  

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To take the campaign to social and engage with our audience we want to do a giveaway where

we're asking the public to show their most random shopping basket to win a

voucher from B&M, and remind them that at B&M they can have it all.

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HAVE IT ALL

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HAVE IT ALL

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HAVE IT ALL

To build this campaign further we will create an interactive filter for Snapchat where you can morph yourself with bits from the B&Ms range, anything from tomatoes to a radio.

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