PROBLEM: It is time consuming to go to different stores in order to get everything you need.
INSIGHT: At B&M people can get all their random necessities in one place.
SOLUTION: Have it all
These OOH print adverts are highlighting the wide range of products that B&M sells by using their iconic '&' sign as a key feature that repeats itself throughout the whole campaign.
We wanted to showcase B&Ms wide random range visually by morphing two unusual items together.
To take the campaign to social and engage with our audience we want to do a giveaway where
we're asking the public to show their most random shopping basket they've had in order win a
£10 voucher at B&M, and remind them that at B&M they can have it all for less.