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SOFIA&VICTORIA
TWO SWEDES, ONE PORTFOLIO
Print adverts

B&M
PROBLEM: It is time consuming to go to different stores in order to get everything you need.
INSIGHT: At B&M you can get all your necessities in one place.
SOLUTION: Have it all




We wanted to showcase B&Ms wide range visually by morphing two unusual items together.

To take the campaign to social and engage with our audience we want to do a giveaway where
we're asking the public to show their most random shopping basket to win a
voucher from B&M, and remind them that at B&M they can have it all.
​


HAVE IT ALL


HAVE IT ALL


HAVE IT ALL
To build this campaign further we will create an interactive filter for Snapchat where you can morph yourself with bits from the B&Ms range, anything from tomatoes to a radio.
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