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PROBLEM: Adulthood is being romanticised.

 INSIGHT: Being an adult is dull and not what you expected it to be

SOLUTION: Adulting needs a sweetener

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We want to create copy-lead posters that poke fun at the truth about being an adult

and then contextualise it by placing them next to things that they relate to. 

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Gather more adult truths from the audience and sharing them on our social media

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We will create a social driven give-away where people can tag their friends and tell us why they have been a good adult and deserve an extra treat. 
We will then send them a DM with a unique swipe-up function that gives the person a free Candy Kitten bag to choose from our website.

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In store activation

Place out signs with QR codes in aisles and on items that grown-ups tend to buy. If they scan the code and show it in the checkout when they pay they get a free sample of Candy Kittens. 

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We want to add an extra experimental element to this idea by creating Candy Kittens pop-ups or SweetSpots in busy business areas in London (e.g Canary Wharf and The city of London).


The SweetSpots will be a place for stressed out adults to come in, relax and take a time-out from all their grown-up responsibilities. 

The rooms will be filled with sofas, soft pillows, lovely ambiance

and of course loads of Candy Kittens treats.

The pop-ups can also be placed out around the corner from schools and nurseries where we invite parents to make a quick

pit-stop before they pick up their kids. 

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